飢餓營銷是商家為銷售產品而採取的一種營銷策略和心理策略,商家故意營造商品的稀缺性以刺激消費者的購買欲望,消費者此時猶如處於一種飢餓狀態,並產生非理性購物念頭。[1][2]

參考文獻

編輯
  1. ^ Hunger Marketing. Caixin. 9 December 2014 [2021-03-21]. (原始內容存檔於2016-12-20). 頁面存檔備份,存於網際網路檔案館
  2. ^ Hamilton, Rebecca; Thompson, Debora; Bone, Sterling; Chaplin, Lan Nguyen; Griskevicius, Vladas; Goldsmith, Kelly Goldsmith; Hill, Ronald; John, Deborah Roedder; Mittal, Chiraag. The effects of scarcity on consumer decision journeys. Journal of the Academy of Marketing Science. May 2019, 47 (3): 532–550. ISSN 0092-0703. doi:10.1007/s11747-018-0604-7 (英語).